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Privacy Policy

Last Updated: August 30, 2026

1. Overview

The Rival Rag, LLC ("us", "we", or "our") operates rivalrag.com. This privacy policy sets out how we collect, use, process, and protect any information that you provide or that we gather when you use this website. We are committed to safeguarding your personal privacy across all United States jurisdictions.

2. Information Collection on rivalrag.com

We collect both information you provide directly and automated technical data as visitors across the United States interact with our site:

  • Automatically Collected Technical Data: When you browse rivalrag.com, we and our analytics partners automatically gather standard technical information, including your IP address, browser type, operating system, referring URLs, page views, and access times to monitor site performance and baseline web traffic.
  • Voluntary Submissions: If you sign up for giveaways, contests, or contact us directly, we collect identifiers such as your first name, last name, and email address.

3. E-Commerce and GoDaddy Store Transactions

Merchandise purchases and financial transactions are hosted and processed securely through our official e-commerce storefront powered by GoDaddy. Any personal, billing, shipping, or financial data submitted during checkout is handled directly by GoDaddy in accordance with their privacy framework. We encourage you to review GoDaddy's privacy policies for complete details on their checkout data processing.

4. Use of Cookies, Analytics, and Tracking Technologies

Cookies are small files placed on your device's hard drive that help analyze web traffic, remember user preferences, and improve site performance. Our data collection and tracking framework incorporates the following:

  • Analytics Tools (Google Analytics & Google Tag Manager): We use or may implement Google Analytics and Google Tag Manager to collect anonymous or pseudonymous information regarding user interaction, traffic sources, and page navigation patterns. Google utilizes cookies and technical identifiers to generate aggregated statistical reports. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.
  • Operational Use: Utilizing collected data to administer contests, facilitate service connections, process interactions, communicate updates, and optimize web performance and security.
  • Information Sharing: Disclosing data strictly with trusted service providers, analytics platforms, payment processors (like GoDaddy), or legal authorities when required by law or to enforce our terms and protect user safety.
  • User Choices & DNT Signals: Allowing users to manage browser cookie preferences and opt-out of optional marketing communications. Note that our systems currently do not alter behavior based on browser-based "Do Not Track" (DNT) signals.

5. Data Retention

We retain personal information and technical logs only for as long as necessary to fulfill the purposes for which it was collected, including contest administration, customer service, or legal compliance. Unless a longer retention period is required or permitted by law, personal data and entry records are retained for a maximum of 12 months from the date of receipt, after which they are securely deleted or anonymized.

6. U.S. State Privacy Rights (Including California CCPA/CPRA)

If you are a resident of California or other U.S. states with comprehensive privacy laws, you possess specific rights regarding your personal information:

  • Right to Know & Access: You can request disclosure regarding the categories or specific pieces of personal information we have collected about you.
  • Right to Deletion: You can request the deletion of personal information we have collected, subject to legal exemptions.
  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.
  • "Shine the Light" (California Civil Code Section 1798.83): California residents are entitled to request information regarding whether their personal information is shared with third parties for direct marketing purposes. The Rival Rag, LLC does not sell personal information or share it with third parties for their independent direct marketing use.

7. Children's Online Privacy Protection (COPPA & California Age-Appropriate Design Code)

Our website and services are directed at a general audience and are not intended for children under the age of 13 (or under 18 under applicable state provisions such as California's age-appropriate design requirements). We do not knowingly collect, store, or solicit personal information from children under 13. If you believe a child has provided us with personal data without parental consent, please contact our privacy officer immediately so we can remove it.

8. External Links

Our site may contain links to external websites, social media platforms, or third-party partners. We are not responsible for the privacy practices, tracking methods, or content of these external sites.

9. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect operational, legal, or regulatory changes. Any revisions will be posted on this page with an updated modification date. Your continued use of the site following updates signifies your acceptance of the revised terms.

Contact Us

For any questions, requests, or concerns regarding our privacy policy, state compliance rights, or data practices, visitors can email our privacy officer directly at privacy@rivalrag.com or contact us via mail at:
The Rival Rag, LLC
ATTN: Privacy Officer / Compliance
3335 Keller Springs Rd
Suite 104
Carrollton, TX 75007-5089